Establish Your Own WordPress Site to Avoid Digital Sharecropping
When you have tools like Kartra, ClickFunnels, Convertri, or LeadPages then why would you still use WordPress?
The short answer is that despite all the ease of those popular platforms, they are still owned by someone else. Sure it's your content however you have a lot less control over it than you would with a self-hosted WordPress website.
Before going into more though let's look at it from another angle...digital share cropping. Here is what Copyblogger has to say...
"The term sharecropping refers to the farming practices common after the U.S. Civil War, but it’s essentially the same thing as feudalism. A big landholder allows individual farmers to work their land and takes most of the profits generated from the crops....anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit."
Third party platforms are great for getting traction and understanding however you need a platform or website you own in order to weather the storm of updates and changes.
One of those updates can come from third party platforms like YouTube removing content which violates their guidelines or terms of service.
On the face this seems more than reasonable however in practice when a platform as large as YouTube decides what content is shown it becomes a form of censorship. Here is a prime example of that with London Real:
It doesn't have to be social platforms either, there are updates which change search results in search engines and larger selling platforms like Amazon. When those happen you need to have a way to adapt so that you can keep on selling or keep getting your message out there.
One of those ways is having a platform you own and WordPress offers one of the easiest ways to do that. What about platforms like Wix or Squarespace? Those are great to use however they are also third party platforms...
What happens when any of those update their terms of service, how they do business or actually go out of business? You are left without a way to connect and grow your audience.
London Real is doing well because they have their own platform to fall back on along with their own audience.
Here are some other videos reflecting these same ideas from different angles...